About Sonico

Sonico is a free-access social networking website oriented toward the latinamerican audience.

Users can search and add friends, update their own personal profile, manage their privacy, upload photos and YouTube videos, organize events, challenge other users in 6 multi-player and over 200 single-player games and interact with other people by means of private messages, public comments, photo tags, and a web-based instant messenger.

Sonico was launched in July 2007 stressing the importance of having legitimate users rather than a massive amount of anonymous accounts. Hence, their motto is “real people, real connections”. Unlike other social networks, Sonico has a so-called proactive moderation consisting in a team solely dedicated to check out every new profile and content uploaded to the site. They claim to be able to manage more than 200.000 profiles daily.

According to Sonico’s CEO, Rodrigo Teijeiro, Sonico “managed to offer a useful, safe and fun social network, with real users and a regional scope” (Latin America). He assures that usability is the key of their success.

One year after its foundation, Sonico has a 88 people staff and claims to be adding some 110.000 new users every day and reports more than 20 million registered users. It ranks 392 in the Alexa ranking.

A Portuguese version was launched in February 2008, and support in that language has been available since March, 2008. In only a few months, Sonico is already the second favorite social network in Brazil with over 4 million users.

[wikipedia.org]